Discussion Topic
National Park

All about Nature

Communicating the importance and shared values of the Austrian National Parks based on target groups is one of National Parks Austria’s core tasks.

Online & Print Presence

Our web, social media and print appearances serve to authentically communicate our natural treasures.

Umbrella Brands Campaign

The “Nichts berührt uns wie das Unberührte” campaign raises awareness of the significance of National Parks and the value of natural heritage.

Press Trips

Our press trips communicate similarities and differences in domestic National Parks based on specific nature topics.

Events

Joint appearances at trade fairs and events encourage dialogue between the National Parks and their target groups.

Nothing touches us like the untouched, rushing Enns — (c) Robert Gamperl

naturally
extraordinary

A campaign that touches.

Our advertising campaign raises awareness of the invaluable value of our nature and its significance as part of our national heritage. Untouched landscapes and expressive images serve as a conscious counterpoint to the hectic advertising world and invite us to discover the new in the familiar. Because nothing touches us like the untouched.

Thayatal National Park

Nature, letting nature be is the motto. These wild forests provide a protected habitat for numerous endangered animal species. This includes the emblematic animal of the Thayatal National Park, the wildcat (Felis silvestris), which stealthily moves through the underbrush in this area.

Donau-Auen National Park

For the European pond turtle (Emys orbicularis), the backwaters in the Danube-Auen National Park are an important habitat. Normally, the animals spend most of their time foraging underwater. However, in cooler water temperatures, they also take extensive sunbaths – just like in this spot.

Gesäuse National Park

The centerpiece of the Gesäuse National Park is the freely flowing Enns River, which carves its way through the breakthrough valley, surrounded by the impressive, rugged limestone peaks. With its particularly strong dynamics and varied structure, it provides a suitable habitat for numerous endangered animal and plant species.

Neusiedler See - Seewinkel National Park

Our easternmost national park protects a unique steppe landscape over 9,673 hectares. Characteristic of the protected area is, among other things, Lake Neusiedl with its reed belt. This provides a popular retreat and breeding ground for numerous bird species. But other animal species, such as red deer, also feel very comfortable here.

Kalkalpen National Park

As a national park, the Kalkalpen are known for their wild, pristine beech forests. This area is also famous for the lynxes that have been silently prowling through the underbrush here for several years. Currently, it is believed that six independent lynxes have established their territory in the region.

Hohe Tauern National Park

Wild and rugged, the high alpine landscape in the Hohe Tauern National Park appears. It is hard to imagine that this extreme and surreal landscape is a suitable habitat for numerous species. For instance, the ptarmigan (Lagopus muta) is perfectly adapted to life in steep terrain.