Association Nationalparks Austria
The non-profit Nationalparks Austria Association was founded in 2011 and has its head office in Orth an der Donau (Lower Austria). It has set itself the goal, through the coordination and implementation of joint projects, of promoting the dynamic further development and collaboration of national parks in Austria. It also aims to safeguard common interests in accordance with the Austrian national parks strategy and to encourage and support its members in all respects.
To achieve its purposes, the Association arranges events, exhibitions and scientific activities (studies, databases, etc.), develops position papers on National Park overarching topics, publishes information and websites, carries out marketing and public relations activities, and exchanges and adapts organisational, training and management standards internally, as well as sharing experiences.
NATIONAL PARKS AUSTRIA COMMUNICATION STRATEGY
This project intends to further strengthen cooperation in the field of public relations and to communicate the national park idea to the general public. Successful measures such as the umbrella brand campaign and the National Parks Austria Media Scholarship will be continued in the course of the project. In addition, the project will place a strong focus on online media channels and support the expansion of common communication contents of the umbrella brand including the six national parks.
The aim is to communicate the exciting contents of the national park world in an appealing and target-group-oriented manner, so that people from near and far can enjoy it and learn to appreciate the value of these unique natural jewels.
The project will run until the end of October 2021.
It is supported by the Federal Ministry for Sustainability and Tourism (BMNT) and the European Union.
Project "Public Relations of National Parks Austria 2015-2018”
The concept of the national park is strengthened by the project "Public Relations of National Parks Austria 2015-2018”. The Austrian national parks should not only be observed as something given, the exceptional achievements, unique landscapes and the significance for Austria are also brought to the fore. With the publication of the umbrella organisation National Parks Austria during the campaign and other measures, identification with the national parks is increased.
This project is supported by the Federal Ministry for Sustainability and Tourism (BMNT) and the European Union.